Maxi single, “The Boys,” was introduced as the first pick of the year on U.S.-based radio station, KIIS-FM. Featured in the weekly “JJ Music Monday” segment, KIIS-FM described the single as, “The new maxi single has 8 tracks and features remixes and features from big time artists including Snoop and Clinton Sparks.”

It went on to talk about K-Pop as a whole, quoting its Assistant Program Director and Music Director, Julie Pilat. She said, “The K-pop movement…has been spreading like wildfire worldwide thanks to Facebook, Twitter, and YouTube; Girls Generation is definitely a group to keep an eye on for 2012.”